MASTER OF SCIENCES
INTERNATIONAL MARKETING
& BUSINESS DEVELOPMENT
The MSc IMBD trains future marketing and business development leaders to design customer‑centric strategies, manage international sales operations, and drive business growth in fast‑changing global markets.
★ A program built for global marketing & sales careers
The MSc International Marketing & Business Development combines advanced marketing strategy, digital marketing, sales management, and international business development. Students learn to analyze customer needs, design value‑driven strategies, and manage commercial operations in multicultural and fast‑changing global environments.
★ Business Curriculum & Global Experience
The MSc International Marketing & Business Development curriculum covers strategic marketing, digital tools, customer insights, negotiation, key account management, and international sales strategy. Students gain hands‑on experience through real business cases, consulting projects, and SKEMA’s multi‑campus model, which exposes them to diverse markets and global business practices.
★ International Student Experience
With 130+ nationalities enrolled across our 10 implantations: in the US, France, China, Brazil, South Africa, and Dubai, and a network of 63,000+ alumni globally, SKEMA offers a uniquely diverse educational experience.
Learn more about getting an internationally recognized business degree at SKEMA Business School.
Fill out our form to receive our brochure:
TAKE THE SKEMA RALEIGH VIRTUAL CAMPUS TOUR
SKEMA Business School is a top ranked global institution with French roots. We are located in the heart of the NC State University Centennial campus. The school’s culture fosters the development of future management leaders and global citizens. Live the SKEMA global experience and be at home worldwide.
Marketing Strategy
& Customer Insights
Learn how to analyze markets, understand customer behavior, and build strong brand strategies.
Sales & Business Development
Develop skills in negotiation, key account management, sales strategy, and international business expansion.
190+ top-tier professors
Experts in Business, AI, Sales and Marketing
DISCOVER OUR INTERNATIONAL CAMPUSES
The school’s culture fosters the development of future management leaders and global citizens.
Live the SKEMA global experience and be at home worldwide.
NC STATE CAMPUS
Highlights:
- SKEMA and NC State partnership with shared campus and student resources
- Award-winning libraries with study rooms, group collaboration space, and coffee shops
- 700+ student clubs, tutoring center, career development center, health center, and more
- On and off-campus housing options, 40+ dining locations, and free campus bus system
- Variety of Division I sporting events and athletic facilities including multi-story gyms, indoor climbing wall, steam & sauna room, indoor pool, basketball arena, and more
SKEMA USA CAMPUS
Highlights:
- SKEMA is AACSB-accredited (top 5% of business schools globally)
- 30 nationalities represented on campus each year
- 375 – 600 students on the SKEMA USA Campus each semester
- Dedicated SKEMA administrative staff including the Student Office and Career & Talent Office
- Small class sizes with interactive course assignments
DISCOVER RALEIGH, NC
Highlights:
- No. 3 best place to live in the USA (U.S. News & World Report 2023)
- No. 1 state for business in America (CNBC Ranking Report 2023)
- No. 1 best place to live in North Carolina (U.S. News & World Report 2023)
- 2½ hour drive to NC beach & 4 hour drive to NC mountains
- Vibrant city offering a mix of social, academic, and economic activities
EXPERIENCE SKEMA THROUGH THE EYES OF OUR STUDENTS
Students at SKEMA learn essential management, marketing, and finance principles alongside politics and economics in a global setting. This prepares them to apply diverse business models, address legal challenges, and promote sustainable business practices in a globalized environment, enhancing their professional skills and intercultural competence.
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